-
1 advertising guide
рекл. рекламный гид*, путеводитель по рекламе* (каталог фирм, занимающихся изготовлением и размещением рекламы)See: -
2 advertising guide
Реклама: руководство по рекламе -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 advertising register
рекл. рекламный справочник, каталог рекламных организаций (справочники по рекламодателям общенационального значения или рекламным агентствам, публикуемые в большинстве зарубежных стран ежегодно)Syn:See: -
5 consumer guide
марк. гид покупателя, информационный бюллетень для потребителей, руководство для потребителя (справочник, содержащий информацию о магазинах, продающих определенные товары; о товарах (услугах) и местах, где их можно приобрести; другую полезную для потребителей информацию)See: -
6 The Buyers Guide for Outdoor Advertising
Реклама: Справочник для покупателей наружной рекламы (официальный сборник тарифов, издаваемый дважды в год в январе и сентябре), Справочник для покупателей наружной рекламы (официальный сборник тарифов, издаваемый дважды в год в январе и сентябре)Универсальный англо-русский словарь > The Buyers Guide for Outdoor Advertising
-
7 руководство по рекламе
Advertising: advertising guideУниверсальный русско-английский словарь > руководство по рекламе
-
8 Руководящие указания по предотвращению мошеннического завышения цен
Advertising: Guide Against Deceptive Pricing (изданы в 1958 г.)Универсальный русско-английский словарь > Руководящие указания по предотвращению мошеннического завышения цен
-
9 абрисное изображение
Advertising: guide imageУниверсальный русско-английский словарь > абрисное изображение
-
10 обеспечивать расположение рук в более удобном положении
Advertising: guide your hands into a more natural position (или естественном положении; контекстуальный перевод на русс. язык)Универсальный русско-английский словарь > обеспечивать расположение рук в более удобном положении
-
11 разделительная карточка
1) Polygraphy: guide, guide card2) Advertising: guide card (в каталоге)Универсальный русско-английский словарь > разделительная карточка
-
12 абрис
2) Military: description3) Engineering: dwell angle (магнето), envelope, lineation4) Forestry: rough plan, sketch (напр. лесосеки)5) Polygraphy: key transfer, trace6) Cartography: traverse sketch, station sketch7) Advertising: guide image, key drawing8) Business: cut9) Makarov: E-angle (угол отрыва контактов прерывателя магнето), amb, key line (показывающий расположение и размеры растровых и штриховых изображений на оригинале) -
13 колонтитул
1) General subject: keyword (в словарях, энциклопедиях)2) Aviation: heading line3) Engineering: catchword, direction word, headline, headword, page header, running head4) Polygraphy: catch letters, catchword (в словаре), running headline, running title, running-title5) Information technology: header6) Advertising: guide word, key word (в словарях, энциклопедиях) -
14 Справочник для покупателей наружной рекламы
Advertising: (официальный сборник тарифов, издаваемый дважды в год в январе и сентябре) The Buyers Guide for Outdoor Advertising, The Buyers Guide for Outdoor Advertising (официальный сборник тарифов, издаваемый дважды в год в январе и сентябре)Универсальный русско-английский словарь > Справочник для покупателей наружной рекламы
-
15 Справочник для покупателей наружной рекламы (официальный сборник тарифов , издаваемый дважды в год в январе и сентябре)
Advertising: The Buyers Guide for Outdoor AdvertisingУниверсальный русско-английский словарь > Справочник для покупателей наружной рекламы (официальный сборник тарифов , издаваемый дважды в год в январе и сентябре)
-
16 Справочник покупателя
Advertising: Buying GuideУниверсальный русско-английский словарь > Справочник покупателя
-
17 методическая разработка по фирменному стилю
Advertising: identity guideУниверсальный русско-английский словарь > методическая разработка по фирменному стилю
-
18 паспорт стандартов (фирменного стиля)
Advertising: brand guideУниверсальный русско-английский словарь > паспорт стандартов (фирменного стиля)
-
19 приводная метка при многокрасочной печати
Advertising: colour guideУниверсальный русско-английский словарь > приводная метка при многокрасочной печати
-
20 примерный ориентир
Advertising: approximate guideУниверсальный русско-английский словарь > примерный ориентир
См. также в других словарях:
Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health … Wikipedia
Guide Plus — Guide Plus+ (in Europe), TV Guide On Screen and Guide Plus+ Gold (in Northern America) or G Guide (in Japan) is an interactive electronic programme guide (EPG) system that is used in consumer electronics products, such as television sets, DVD… … Wikipedia
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Advertising campaign — An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.The critical… … Wikipedia
guide book — A compilation depicting, describing, and furnishing information as to points of interest, historical and natural attractions in a city or region, prepared for tourists and also with the idea of advertising the city or region so as to attract… … Ballentine's law dictionary
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
Nine Guide — Launched 21 August 2001 Closed 13 November 2008 Network Nine Network Owned by Nine Entertainment Co. Picture format … Wikipedia
TV Guide — Este artículo trata sobre la revista de televisión. Para horarios en plantilla sobre programación televisiva en general, véase Guía electrónica de programas. TV Guide Logotipo para TV Guide. Jefe de redacción Debra Birnbaum … Wikipedia Español
Comics Buyer's Guide — #1600 (January 2005) Senior Editor Maggie Thompson Categories comic books news and criticism Frequency monthly (previously weekly) … Wikipedia
The Dog & Lemon Guide — is a car buyer s guide originally based in New Zealand, now sold throughout British commonwealth countries and beyond. It was founded by mechanic and writer, Clive Matthew Wilson. At over 1000 pages, it is claimed to be the largest car buyer s… … Wikipedia
Seven Guide — Infobox TV channel name = Seven Guide logofile = channelseven.svg logosize = 120px logoalt = Seven Guide launch = September 6 2002 closed date = July 4, 2008 picture format = 576i (SDTV) owner = Seven Media Group broadcast area = Sydney,… … Wikipedia